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Playboy in Argentina came up with some interesting marketing for its Mariana Diarco issue by combining two of everyone's favorite things: heavily airbrushed nudity and karaoke. Diarco is famous for having an affair with a rock star (think of her as Argentina's version of Carmen Electra), so Playboy (and Grey Buenos Aires) put together a website where visitors can sing like a rock star themselves—to which Diarco responds in true groupie fashion by revealing a racy photo of herself.
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