Play a Giant Game of Pong on This McDonald's Billboard

DDB Stockholm came up with a cool interactive billboard for McDonald's that allows people with smartphones to play McPong, for lack of a better name, using app-free geolocation technology. Players who last for more than 30 seconds win McDonald's coupons, so I don't even get to ask any smart-ass questions about how this will generate specific interest in the brand. Not fair! Even Sweden's capitalist excesses are more fun than ours. Good choice of game, too. A zombie-killing game would just cause mass panic. DDB has used digital billboards for McDonald's games in the past—also with a coupon angle.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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