Play-Doh comes out with … a perfume? | Adweek Play-Doh comes out with … a perfume? | Adweek
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Play-Doh comes out with … a perfume?

Play_doh_perfume Is this, along with locusts and a sea of blood, a sign of the apocalypse? The aroma of Play-Doh has been bottled and is being marketed as perfume by Hasbro as a tie-in to the product’s 50th anniversary. “Out in time for Mother’s Day,” a press release reads, “the 1-ounce, spray-bottle fragrance is meant for ‘highly-creative people, who seek a whimsical scent reminiscent of their childhood.’ ” I may have a hard time figuring out what to get Mom this year, but one thing I can guarantee is that she doesn’t want to go back 30 years and smell like Play-Doh.

—Posted by Celeste Ward

Photo: Business Wire

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