Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms | Adweek
Advertisement

Planet Fitness Parodies the Insanity of Rigorous Fitness Classes at Other Gyms Skip the Pilatatumba

Planet Fitness is back with the latest spot in its campaign against "gymtimidation."

This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of "Pilatatumba," which appears to a combination of zumba-like jumping, twirling and dancing. A newbie can't keep up, and she later explains to a Planet Fitness employee: "And that's why I don't like gyms." The employee explains that Planet Fitness isn't a gym, and a voiceover takes over, promising "No gymtimidation. No lunks. Unlimited fitness training. Just $10 a month."

As was the case with Crunch's old "No Judgments" positioning, it's never fully clear (at least to me) quite how Planet Fitness is different from other fitness chains. But enough people must feel uncomfortable at gyms to be open to the mere suggestion that this place is somehow mellower. Three more national spots will break soon.

Agency: Red Tettemer O'Connell + Partners.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS