Pitman has a playmate

AxefeatherIn case you haven’t seen it, here’s the new viral campaign from Axe deodorant. It’s called Axe Feather, although that’s kind of a boring name. What about Subservient Chick?

You move the cursor/feather over the woman’s body, and click to tickle her. She giggles and wriggles, and she especially enjoys certain wayward clicks (wink wink, nudge nudge). But to be honest, it’s a pretty dumb game—not even a game at all. We expected more from the folks who brought us Pitman and the Tetris-like Pitman game.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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