Pit-Bull Lovers Barking at BK 'Mailman' Spot | Adweek Pit-Bull Lovers Barking at BK 'Mailman' Spot | Adweek
Advertisement

Pit-Bull Lovers Barking at BK 'Mailman' Spot

Pit-boss

I guess we should have seen it coming that animal-rights activists would cry foul over Crispin Porter + Bogusky's innocuous "Mailman" ad for Burger King (posted below), in which dogs cling, well, doggedly to a singing mailman's ankles. But now the ad is drawing more specific fire. Pit-bull enthusiasts—including Shorty Rossi (above), star of the Animal Planet show Pit Boss—say the ad perpetuates negative stereotypes about the breed. In response, BK says it's "intended to be a humorous parody of the age-old 'turf battle' between mail carriers and dogs … and was not meant to cast a negative light on any particular breed of dogs." That's a bit disingenuous, considering the song's opening line is, "Rottweilers and pit bulls, doing the mailman thing." And it's curious that no other breeds were apparently available for auditions. BK clearly has just one option to quiet the detractors: create a spot in which show poodles viciously attack the King. Via Consumerist.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS