Pioneer back with more anatomical oddities | Adweek
Advertisement

Pioneer back with more anatomical oddities

Kuro4

TBWA\Chiat\Day continues its anatomically disturbing campaign for Pioneer's Kuro TVs with various human/nonhuman hybrids. See the TV and print work here. In addition to the butterfly woman above, there's a woman with rose petals for hair, a guy who's half horn, and another guy who has car parts jammed into his skin and a painful-looking tire mark up his neck. The creatures are meant to signify just how visually surprising and refreshing the Kuro experience can be. (Last year's images were even odder, with mouths embedded inside eyeballs and the like.) There's an intricately constructed TV spot which also tries to capture the sensory experience of watching a Kuro television. Essentially, Kuros seem guaranteed to blow your mind—assuming your genetically devastated body has one.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Freaky, Nudd, Pioneer, Tbwa
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS