Physics and rap music finally joining forces | Adweek
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Physics and rap music finally joining forces

Now that we've got YouTube, everyone's a rock star, or a rap star, or some kind of media sensation. Science writer Kate McAlpine and some physics-minded friends have garnered nearly 700,000 views with a rap about the world's largest particle accelerator, now being built in an underground laboratory in Switzerland. We're told the potential for scientific discovery could "rock you in the head," and there's a rhythmic discussion of dark matter. It could be the first song to win a Grammy and a Nobel Prize. Actually, the Eppendorf epMotion boy-band sales video was more danceable and had better production values. Maybe the two crews could tour together.

—Posted by David Gianatasio

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