P&G's Stengel talks to the ANA

Since as Procter & Gamble goes so goes marketing, we thought we’d take a second to point you to an interview with P&G global marketing chief Jim Stengel on the blog of Bob Liodice, president of the Association of National Advertisers. Stengel, not at all coincidentally, is also the headline speaker at the 2005 ANA annual conference called “Masters of Marketing,” Oct. 6-9 in Phoenix. In the interview, he talks about what his company uses to make its almost 300 brands “resonate with consumers,” which increasingly revolves around reaching people at important places in their lives.