Pets quote movie tough guys in Bayer spots | Adweek Pets quote movie tough guys in Bayer spots | Adweek
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Pets quote movie tough guys in Bayer spots

Jaygrey-cat

A talking dog and cat deliver famous tough-guy lines from the movies in JayGrey's Australian campaign for Bayer's amusing Advocate parasite medication. The point is that the pets aren't as tough as they think they are. Fido's Al Pacino could use a bit more bite, though Tabby (in the ad posted after the jump) does a fine job with "I am Spartacus," and the wink was the purrfect cheeky touch. This kind of item breeds silly puns. Hopefully next week I'll be bark with more sophisticated commentary.

—Posted by David Gianatasio


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