#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with help from fiancée Kiana Kim.
See the ad, by Siltanen & Partners, promoting the brand's Relaxed Fit footwear, below.
"Pete isn't just a baseball legend, he's an American icon—and there's no better place for an American icon than the Super Bowl," Michael Greenberg, president of Skechers, said in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in