The Perfect Car for Enormous Love Monsters
About 15 seconds into this commercial for Spanish automaker Seat, by ad agency Atletico International in Barcelona, I was feeling a lot of love for the advertiser. This is a kooky, almost magical spot—a tad long, perhaps, and hokey, but riveting and heartfelt. And I must admit, I never saw the big musical finish coming. Best of all, it's not just entertaining. It actually communicates a brand message, distills product attributes and addresses potential buyers' specific concerns (like having enough room in the car for growing families). I'd buy a car from Seat's giant puppet monster over GM corporate puppet Ed Whitacre any day! Via Ads of the World.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
