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Pepsi NEXT wants you to know it's savvy to the internets. It's already launched a TV ad featuring a break-dancing, guitar-shredding baby, created by TBWA\Chiat\Day in Los Angeles. Now, it's out with a cyberculture-fueled digital campaign from The Barbarian Group, featuring Web celebrities taste-testing the drink—as imagined by Funny or Die talent. The spoofs are pretty on the nose: Meme character Scumbag Steve wants to crash high school parties, wine salesman Gary Vaynerchuk is brutally enthusiastic, and BuzzFeed founder Jonah Peretti makes the case for branded content.
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