Pepsi and its celebrities glom on to Obama
It's inevitable, considering President-Elect Obama's approval rating is hovering at 70 percent, that marketers want in on the action. Pepsi is pulling out all the stops. It's combining its newfound Obamaphilia with its longtime obsession with celebrity in a series of "Dear Mr. President" videos. Deep thinkers like Desperate Housewives hottie Eva Longoria, Nascar driver Jeff Gordon and quintessential Obama brand celeb hanger-on Will.i.Am are featured in the call for submissions. They're promising an "open letter" video montage from Americans to Obama, courtesy of the soda giant. (Let's hope Obama not only doesn't heed calls to Twitter while president but also skips watching user-generated ads.) R/GA created the videos.
—Posted by Brian Morrissey
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