People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes

Brazilian campaign takes shaming to new heights

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Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the offenders, and printing the tweets (with faces blurred) on billboards near their homes.

The campaign, created by agency W3haus, launched this summer after an incident in which one of the country's well-known weathercasters, who is black, was the subject of racist taunts online.

The tweet on the ad above reads, "I arrived home smelling like black people."

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