People in Japan Are Making Tiny, Adorable Beds for Their Wallets and Purses

TV personality inspires odd way to 'recharge'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Here's an odd slice of weird from Japan. As seen on Japanese blogs, people are putting their purses and wallets into tiny beds before going to sleep themselves. The resulting pictures are strangely charming.

Kazuyo Matsui

TV and Internet personality Kazuyo Matsui recently made the following statement on air: “We sleep to recharge ourselves, don’t we? Well I believe that if we don’t let our purses and money sleep and recharge, they won’t have any power.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in