Pennsylvania: where billboards roam free | Adweek
Advertisement

Pennsylvania: where billboards roam free

Lamarbillboard No wonder I can’t get “My City Was Gone” out of my head. Driving down I-78 and I-81 this weekend to my college reunion left me thinking I’ve been spending far too much quality time assessing bad agency Web sites, when I should have been devoting more time to the worthier cause of stopping billboard pollution. As these are roads I travel extremely infrequently, the comparison to what driving them was like years ago, as opposed to today, was stark and depressing. While I seem to recall long, uninterrupted stretches where all drivers could see were rolling hills and the occasional barn with a hex sign, there were now billboards, like ones advertising this, and this, every 200 feet or so. Most of the billboards in the area are owned by Lamar, so if I were to complain—which I guess I am by posting this—it would be my target. What makes billboard pollution worse than some advertising clutter is that there's a victim beyond homo sapiens here, which is the cluttered landscape. And last time I checked, farmland wasn't able to talk back.

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS