Advertisement

Peeps Do Their Best to Get Scary for Halloween The dark side of the cute Easter candy

More sweet. Less scary. That's the promotional campaign, not the ingredient list.

The perennial Easter favorite Peeps continue to try to become a year-round candy with these "peepified" illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed "Every Day Is a Holiday," launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They're less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes).

The airy sugar dumplings, made by confectioner Just Born, haul in an estimated 70 percent of their business at Easter and only a fraction on other holidays like Christmas and Valentine's Day. There are ghost and pumpkin Peeps on shelves now, but they've never moved as briskly as springtime's puffy chicks and bunnies.



The campaign for Peeps Minis, from New York ad agency The Terri & Sandi Solution, has included digital images on Facebook, Twitter and Instagram, with Peeps-centric drawings for obscure holidays like Mutt's Day, Make Someone Laugh Day and National Singing Telegram Day. Fifteen-second TV ads celebrate National Take Your Pants for a Walk Day, Bubble Wrap Appreciation Day and other "holidays." (Go ahead, Google them).

And about those ingredients: mainly sugar, corn syrup and gelatin. Boo!

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS