Apple's done quite a few of these Flash-based PC and Mac ads, but the latest one, designed to run on news sites (and currently live on NYTimes.com), is especially well rendered, as PC drags a news-style text box onscreen to literally put himself in the story. John Hodgman makes some truly funny faces, while Justin Long, scowling down from above, at one point looks like a monkey. When I saw this clip, my immediate reaction was: Here's the first Mac/PC ad I've seen since Microsoft debuted its Seinfeld-Gates extravaganza last Friday. And I wondered how Jerry and Bill would fare in such a set-up. I know most people hate the Microsoft spot, but if nothing else, it makes you look at Apple's marketing efforts in a new light—and that's got to be some kind of progress. Would I switch to a PC running Windows Vista? Lord, no! Though I do seem to get that spinning pizza of death icon popping up on my Mac an awful lot. I blame Justin Long. Bad monkey!

—Posted by David Gianatasio