Pantone Lovers Can Now Book the Perfect Getaway at the Pantone Hotel

A color nerd's dream

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Do you love Pantone, and wish everything in your life could be defined by it? Consider a visit to the Pantone Hotel in Brussels.

The color-measuring company is now in the accommodations business, thanks to a building whose design is inspired by—what else?—the Pantone palette.

A walk down the hallway, for example, might leave you unsure of whether you're looking at a room number or a giant paint sample. The rooms themselves are largely white, with accents and artwork featuring Pantone hues.

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