Pabst, NPR make beautiful music together | Adweek Pabst, NPR make beautiful music together | Adweek
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Pabst, NPR make beautiful music together

Pabst_1 In today’s weird sponsorship news, we read that National Public Radio has signed a sponsorship deal with (gulp! belch!) Pabst Blue Ribbon. If, on the face of it, this sounds kind of strange, like NPR has gone lowbrow, or PBR highbrow, dig deeper and the deal makes more sense. The blue-collar brew is sponsoring All Songs Considered, an online music show that features everyone from Arctic Monkeys and Interpol to Harry Nilsson. Apparently, college students and yuppies have been warming up to PBR for all of the same reasons they have for decades. It’s cheap, or maybe we should say, “inexpensive.”

—Posted by Catharine P. Taylor

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