Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Right on schedule, advertisers are drawing up campaigns straight out of the Old Spice social-media playbook. U.K. telecom Orange is putting its own real-time twist on the Old Spice guy's fan-response gambit with an a cappella trio, the Rockabellas, who are on call to deliver "singing tweetagrams" for you. It works like this: You write the tweetagram message to someone, adding the hashtag #singingtweetagrams. Orange picks the best ones and has the Rockabellas record the message in song "within a few hours."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in