Old Spice's Ray Lewis inspires bears to talk
Ray Lewis, rider of the jet-powered robotic raven, is back in this new Old Spice spot, in which he claims that animals learn to talk just so they can hang out with him. Old Spice and Wieden + Kennedy are in a funny position now. This whole Ray Lewis thing isn't going over so well with viewers. It's not terrible—it's just not Isaiah Mustafa. The top-rated YouTube comment for the spot below reads: "Look at this video, now back to Isaiah's, now back at this video, now back at Isaiah's. Sadly, it isn't Isaiah's, but if producers stopped using Ray Lewis and switched to using Isaiah Mustafa for their commercials, they could make more awesome commercials. Look down, back up, What just happened? This video just got more dislikes while Isaiah's got more likes. Anything is possible when commercials are done right, I'm on a YouTube."
Email
Print
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- It’s Official: Deborah Turness Named President of NBC News
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Young Tumblr Marketers Have Strong Advice for Yahoo
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- TripAdvisor Hires Shops for Its First Offline Campaign
- Starbucks Is Open for Business in Vietnam
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Ad of the Day: Coca-Cola
- This Summer Could Be the Breakthrough in Mobile Advertising
- Young Tumblr Marketers Have Strong Advice for Yahoo
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Girl Barfs Up Her Own Dad in Baffling Anti-Drinking Ad From Spain
- Obscure Direct Response Brands Dominate Facebook Chatter
- The New York Times Reinvents the Boring Banner Ad
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
