Ogilvy Gets Potholes to Tweet, Asking to Be Fixed, Every Time They're Run Over

Complaints from the source

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People aren't the only ones complaining about potholes in Panama City. The potholes are complaining!

With so many streets in Panama City damaged, local agency P4 Ogilvy & Mather placed special devices in potholes that automatically tweet nasty messages at the Twitter account of the Department of Public Works whenever cars drive over them.

A quick glance at the @Elhuecotwitero Twitter page shows the campaign in action—scores of tweets per day asking @MOPdePanama for answers.

The campaign was done on behalf of a Panama TV station, which said potholes are a major concern of its viewers.

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