Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot TBWA's celebrity series continues
Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to the test. Of course, she handles his myriad requests—managing his schedule, checking traffic, finding a friend, all barked in his trademark rapid-fire style from the back of a taxi—without breaking a virtual sweat. The spot—directed by Bryan Buckley—is OK, but Scorsese has done better commercial work, notably for American Express. Credits after the jump.
CREDITS
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum, Scott Trattner
GCD: Chuck Monn
CD: Chris Ribeiro
ACD: Niraj Zaveri, Mark Sloan
CW: Brooks Jackson, Kevin Butler
Executive Producer: Eric Voegele
Agency Producers: Mallory Gordon, Stephanie Gocke, Trang Huynh
Production Co: Hungry Man Films
Director: Bryan Buckley
DP: Scott Henriksen
Editorial Co: Nomad Editing Company, Inc.
Editors: Jared Coller
Post Co: The Mill LA
Lead Flame Artist: Phil Crowe
Colorist: Adam Scott
Email
Print
- Cramer-Krasselt Beats the Odds to Keep Porsche
- Mayer Talks Tumblr Plans, Unveils New Flickr
- NBC Makes Bet on Fake Reality
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Can the Empire State Building Brand Its View?
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- Ziff Davis Nabs NetShelter
- Young Tumblr Marketers Have Strong Advice for Yahoo
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- The New York Times Reinvents the Boring Banner Ad
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Pinterest Adds Advertiser-Friendly Features
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- WPP Created One Big Digital Shop From 8 Smaller Ones
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
