Nokia points the way with huge London sign | Adweek
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Nokia points the way with huge London sign

Nokia

To tout Nokia's navigation technologies, Swedish agency Farfar pulled off an ambitious feat: building and hanging a giant digital arrow above London that the public could control by sending (via text message or Web) any destination worldwide, which the arrow would then slowly turn and point to (and give the distance as well). These kinds of giant interactive installations perform the neat trick of making a global company like Nokia seem both powerful and personable—harnessing formidable technology for friendly purposes. Good thing they remembered to lower the crane a bit, too, so as not to take out an airplane.

—Posted by Tim Nudd

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