No, you can't hack Times Square billboards
Even though everything even remotely cool usually turns out to be an ad for something these days, it's still disappointing that this clip of a guy hacking video billboards in Times Square with his iPhone was part of a viral campaign for some movie. I guess it should have been obvious in retrospect, but maybe I just wanted to believe. In any case, the men behind the ad, James Percelay and Michael Krivicka, can "represent the new age in advertising" all they want, but if no one understood that their ad was an ad, let alone what it was an ad for, then they kinda blew it, didn't they? Ads are kind of like jokes in this respect—if you have to explain the punch line, it wasn't funny. Then again, this particular movie opened at No. 1 at the box office this weekend. So, is the joke on me?
- Movie Teaser Reminds You Not to Give an AK-47 to a Chimpanzee
- Paul Rudd's Idiotic Marketing Ideas for 'Our Idiot Brother'
- Flying People Spotted Over NYC in Movie Promotion Stunt Somehow, they aren't shot down
- Ex-Apple Employees Rethink the Household Thermostat Nest learns how you like to feel
AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
