No one cares about your controversial ad | Adweek No one cares about your controversial ad | Adweek
Advertisement

No one cares about your controversial ad

Petraeus Whenever there’s a controversy about an ad, it’s worth bearing in mind that people are quite capable of remaining oblivious to advertising. The recent MoveOn.org ad, mocking General Petraeus as “General Betray Us,” turns out to be no exception. Asked in a Fox News/Opinion Dynamics poll how much attention they’ve been paying to the organization’s advertising, a mere 8 percent of respondents said “a lot,” with another 10 percent saying “some.” Sixteen percent said “not much,” 37 percent said “none,” and 25 percent volunteered that they’d never heard of it. So much for the notion that you can amplify the effect of a small ad budget by provoking free media coverage. One other nice tidbit from the same survey: When asked their opinion of The New York Times (where the ad ran), 5 percent of respondents dared to say they’ve never heard of it.

—Posted by Mark Dolliver

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS