We've been encouraged to unbutton our pants and dance around before, and it's never ended well. Therefore, we're not impressed with this Levi's commercial, which promises ... y’know, actually we haven’t figured out what it promises. The ad says nothing will knock us down, so maybe these new jeans offer a tighter fit that lowers our center of gravity. But then, all the hip young people float away at the end, so that can’t be right. We’ll stick to Wranglers, thanks. Cowboys might be passé, but at least they make sense.

—Posted by David Kiefaber