No good will come from unbuttoned pants

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We’ve been encouraged to unbutton our pants and dance around before, and it’s never ended well. Therefore, we’re not impressed with this Levi’s commercial, which promises … y’know, actually we haven’t figured out what it promises. The ad says nothing will knock us down, so maybe these new jeans offer a tighter fit that lowers our center of gravity. But then, all the hip young people float away at the end, so that can’t be right.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in