Nike runs with the resolution crowd

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

We’re playing a bit of catch-up here in pointing you to this Nike Plus spot featuring Maria Sharapova challenging LeBron James to an athletic endurance challenge—it’s a New Year’s resolution thing. (Sharapova promises to run further than James in January.) Nike Plus, in case you’ve been spending too much time on the couch, is the Nike + iPod joint branded thing-a-ma-hoo that uses iPod technology to keep track of how far and fast you’re running and promises you jammin’ tunes to do it with.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in