Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size

Cute, and not bad for the planet either

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Here's a lovely little packaging idea from Nike, and we do mean little.

The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from looking at the box, which was designed to be one-third the size of a regular shoebox.

As you can see from the video below, the sneakers easily fold up and fit inside. It's a cool idea for a few reasons—it uses less cardboard, it cuts down on shipping space, and of course, it communicates a product benefit right in the packaging.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in