Nike almost promotes running barefoot

Nike’s latest ad campaign recommends “run barefoot.” Huh? After all these years hearing you need all that pricey, high-tech support and cushioning to put a spring to your step, it turns out that running barefoot is actually good for you, helping to strengthen muscles and prevent injury in training. But before you start pounding the pavement barefoot,  you should read up on the details.  Or head to the nearest Nike store. To recreate that oh-so-liberating, running-barefoot-on-the-beach feeling, Nike offers Nike FREE, a lightweight shoe with a flexible design that simulates running barefoot.