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The NFL is notoriously overprotective of its image. No surprise, then, that it's now editing TV spots. The league has targeted a pretty mundane Toyota ad (below) that shows how the carmaker is developing technology that can be used to understand brain injuries. The Saatchi & Saatchi spot shows, for about a second, a helmet-to-helmet collision between non-NFL players. The NFL, which has dealt with a rash of concussions, along with credible accusations that it long swept the problem of brain trauma under the rug, freaked.
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