Newspaper's urinal mirrors deliver 'the truth'
We’ve got a urinal theme going this morning. First we looked at Brazil’s urinal soccer games. Now we see that the newspaper Bild has installed tilted mirrors above urinals in Germany, more or less forcing men to contemplate their masculinity while taking a leak. The headline on the mirrors delivers the newspaper’s brand message while at the same time insulting the viewer (or at least the less-endowed viewer): “Nothing is harder than the truth.” Actually, coming up with urinal advertising that doesn’t have an element of grossness might be harder, but there you go. Link via Advertising/Design Goodness.
—Posted by Tim Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.