New Zealand bets on an exploding billboard | Adweek New Zealand bets on an exploding billboard | Adweek
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New Zealand bets on an exploding billboard

Fruitburst copy

If you're the kind of person who likes to sit at the computer and watch absolutely nothing happen, you could do worse than visit When will the fruit burst?, a promotional Web site for Cadbury Pascall fruit chews. The site tracks the progress of an actual billboard in New Zealand featuring a giant fruit balloon full of Fruit Burst chews that's been placed next to a giant pin. As the balloon fills with air, it moves closer to the pin, and we laypeople can place bets on when it will pop ... and hopefully not scar a large swath of downtown Auckland with chewy shrapnel. Although if it does, we hope the live feed is still going.

—Posted by David Kiefaber

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