New Zealand bets on an exploding billboard
If you're the kind of person who likes to sit at the computer and watch absolutely nothing happen, you could do worse than visit When will the fruit burst?, a promotional Web site for Cadbury Pascall fruit chews. The site tracks the progress of an actual billboard in New Zealand featuring a giant fruit balloon full of Fruit Burst chews that's been placed next to a giant pin. As the balloon fills with air, it moves closer to the pin, and we laypeople can place bets on when it will pop ... and hopefully not scar a large swath of downtown Auckland with chewy shrapnel. Although if it does, we hope the live feed is still going.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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