New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt | Adweek New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt | Adweek
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New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players.

As part of its sponsorship of the U.S. Open, which began Monday, Heineken recently gave New Yorkers—like it or not—a chance to feel like a real tennis umpire. It set up a U.S. Open umpire's chair in the midst of the always-hectic Union Square, and dared people to climb up and try to silence the crowd using the microphone.

As you can see below, it wasn't easy. And it has a bit of a twist at the end.

Agency: Wieden + Kennedy, New York.

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