Advertisement

A new Volvo, brought to you by women

YccVolvo is wowing auto-show audiences with what it says is the world’s first car exclusively designed and developed by women. The vehicle, called “Your Concept Car,” has no hood, no gas cap, dirt-repelling paint, many small compartments (for change, umbrellas, phones, etc.), an electronic parking-assistance mechanism, new sight lines and more. It even calls the service center on its own when it needs maintenance. The car may never be mass produced, but it generates plenty of goodwill for Volvo. The idea for the car began three years ago, after a group of women, including engineers, designers and marketers, at Volvo headquarters in Sweden attended a seminar that focused on how to better cater to women customers.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS