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New Skittles spot has tender, chewy middle

Skittles rebounds from the misstep of the tailor-shop spot with this new ad by TBWA\Chiat\Day New York for Crazy Cores Skittles. The candy has differently flavored insides and outsides, which the commercial dramatizes with a character named Steve, who's undergone a transplant and now has the insides of his hospital roommate, Jose. The two of them are now cosmically connected, mirroring each other's movements and sharing a tender moment at the end. "Transplant the rainbow. Taste the rainbow," says the line at the end. Directed by the masterful Randy Krallman.

—Posted by Tim Nudd

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Topics: Candy, Freaky, Nudd, Skittles, Tbwa
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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