New Sam Adams pint glass is half empty | Adweek New Sam Adams pint glass is half empty | Adweek
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New Sam Adams pint glass is half empty

Bostonlagerpintglass Boston Beer says its new Samuel Adams Boston Lager Pint Glass was designed by “world-renowned sensory experts” to showcase the brew as its makers intended. Let’s take a look. The glass is kinda big on top ... slender at the waist ... well proportioned, you might say. There’s talk about its special “neck and lip design,” meant to heighten beer lovers’ “sensory experience.” Company founder Jim Koch even refers to it as “a personal passion of mine.” O-kay, loverboy, you’ve reached your limit. How about a cold shower and a cuppa Joe (in a plastic mug) before harassment suits start flying? The glasses are available in packs of four for $30 at SamuelAdams.com.

—Posted by David Gianatasio

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