New Mercedes ads inspired by old dead guy


Mercedes-Benz's new marketing campaign is a celebration of how far the brand has come since Gottlieb Daimler (who died in 1900) first fell asleep on blueprints for his Grandfather Clock engine. In fact, Daimler's personal motto, "The best or nothing," is the brand's new slogan, as seen in the spot below from German agency Jung von Matt. They've touched up their logo, too. Originally patterned after a star Gottlieb saw and took to be an omen, it's been given a three-dimensional appearance and a polished chrome finish. All of which is fine, though I feel like they're trying a little too hard to show off how much they strive for excellence. After all, it looks like their employees have been sleeping on the job since day one.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS