‘National Geographic’ promotes Chernobyl issue with three-headed Russian doll

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kodak’s dual-cyclops dog suddenly has a new best friend: National Geographic’s three-headed Russian doll. Whereas the dog wasn’t really intended to look nightmarish and post-apocalyptic, this doll most certainly is—it advertises a new report on Chernobyl in the Portuguese edition of National Geographic. (Foote Cone & Belding in Lisbon did the campaign.) The last ad I remember that explicitly referenced nuclear meltdown was a piece Michael Dweck did years ago for Long Island’s Oak Tree Farm Dairy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in