National Geographic Lets You Pet Dinosaurs at the Mall | Adweek National Geographic Lets You Pet Dinosaurs at the Mall | Adweek
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National Geographic Lets You Pet Dinosaurs at the Mall Augmented reality goes Jurassic

British digital agency Appshaker did an augmented reality project for National Geographic Channel in a mall, allowing passersby to watch themselves "interacting" with various animals and dinosaurs on a big screen. The effect isn't unlike Who Framed Roger Rabbit, by which I mean it's awesome and toes that line between advertising and art installation. Plus, it's way better than what usually passes for foot-traffic entertainment in malls. I mean, really, no living statue is going to compete with rocking out behind a T-Rex.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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