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When tuning in to a major sporting event these days, it’s always interesting to note how many—I guess they could be called “innovations”—marketers have come up with in ways to display their logos. This year’s U.S. Open, which concluded yesterday with Roger Federer once again holding the massive trophy aloft, featured corporate logos on the two ends of the net, which changed according to which gender was playing. (Lexus for the men, J.P. Morgan Chase for the women.)
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