Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts | Adweek Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts | Adweek
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Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts New ads are packed with protein and innuendo

Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video spot in the campaign from ad agency Being mentions the product's protein and essential nutrients (I guess sodium is a nutrient now) while also shelling out Tony Robbins cultspeak and a fair share of innuendo. ("I'm going to show you how to put it inside you," Mr. Peanut promises in one clip, while in another, a young woman describes her dream man as "a guy who has a torque wrench in one hand and a bag of nuts in the other." A few more hip thrusts, and he'd be infringing on Tom Cruise's "Respect the Cock" shtick from Magnolia.) While the ads are hit or miss, their balance of practical product information and pseudo-enlightened gibberish is really impressive. And I'm most impressed that no actual motivational speaker had a trademark on “Successtimonials." More clips after the jump.

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