Mr. Peanut, Motivational Speaker, Wants You to Respect the Nuts

New ads are packed with protein and innuendo

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Planters has reinvented Mr. Peanut yet again, this time as a motivational speaker—voiced by Bill Hader, no less—who seems strangely obsessed with the magical power of his nuts. Each video spot in the campaign from ad agency Being mentions the product's protein and essential nutrients (I guess sodium is a nutrient now) while also shelling out Tony Robbins cultspeak and a fair share of innuendo. ("I'm going to show you how to put it inside you," Mr.

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