More on TBWAChiatDay’s PSP animations

If you like the goofy animated PSP work from TBWA\Chiat\Day (the ads that show mice, squirrels and dust balls discovering the joys of portability), check out this story from GameDaily BIZ. It quotes someone from TBWA (it’s unclear who—at first they say it’s someone named Scott MacMaster, but on second reference they refer to him as “Miller,” so maybe it’s actually PR chief Jeremy Miller) talking about the genesis of the campaign. “The original idea came from the twisted and bizarre brains of [art director] Blake Kidder and [copywriter] Patrick Almaguer,” the TBWA person says.