'Mom, Please Marry Dad!' Pleads Child on Rochester Billboard Father ropes kid into a familiar out-of-home stunt
In a twist on the typical paid-media marriage-proposal theme, Joe Ferrari (vroom!) popped the question to Laurie Guidice, his girlfriend of six years, on a billboard near Rochester, N.Y., that has a picture of their 20-month-old son, Louis, saying, "Mom, please marry Dad!" She said yes, but it's not like they really need more time to get to know each other better. Why he didn't just propose via an infographic like everyone else, we may never know. Actually, Banksy might have a point when he rails against outdoor ads pushing unwanted messages on us without asking our permission. He was criticizing corporate advertisers, but I find cutesy, hyperpersonal oversharing by average Joes a lot more annoying than most commercial signage, some of which I can really get behind.
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Young Tumblr Marketers Have Strong Advice for Yahoo
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- TripAdvisor Hires Shops for Its First Offline Campaign
- Starbucks Is Open for Business in Vietnam
- The New York Times Reinvents the Boring Banner Ad
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- WPP Created One Big Digital Shop From 8 Smaller Ones
- Diaper-Buying, Sex-Starved, Death-Obsessed Lonely Island Guys Promote New Album
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Ad of the Day: Coca-Cola
- Jack Link's Will Never Get Tired of Messin' With Sasquatch
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







