Modernista! auctions dozen beer-ad scripts
With the Palm Pre spots long finished and Hummer not exactly doing a ton of ads these days, Modernista! has some time for self-promotions. The agency spent this week auctioning off a 12-pack of beer-commercial scripts on eBay. After 11 bids, the package sold for $45. That's pretty damn cheap. You have to pay a lot more than that for just one Crispin Porter + Bogusky intern (and they would probably bring their own beer to the office!). The eBay thing is a bit tired, too. Talk about Web 1.0. Why can't Modernista! do something clever to generate buzz, like launch a Web site that illustrates social-media transparency by sending users to Google, Wikipedia and other resources for agency info?
—Posted by David Gianatasio
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