Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Wow, Euro RSCG's "Most Interesting Man in the World" campaign for Dos Equis just got way more interesting! The new 30-second commercial posted below shows him ice fishing, when suddenly a buddy tears off our hero's head, dribbles it like a basketball and eats it! Another new ad, posted on the Dos Equis site, shows him swimming in a lake with lots of monkeys, who also tear off his head and eat it! Kidding, of course.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in