Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Hey, scrawny teenage fops. Back-alley vending machine eat your coins? If only a white-clad Mike Tyson were there to free your trapped energy drink with a gentle rap of his knuckle, then leave you one of his many white-clad lady friends. So goes the strange fantasy in a recent spot from Grey Warsaw for Black, a Polish energy drink. Tyson closes the spot with his line, "Now that's how Black works," followed by the tagline: "Black power."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in