Microsoft anti-Mac work was made on Mac | Adweek Microsoft anti-Mac work was made on Mac | Adweek
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Microsoft anti-Mac work was made on Mac

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Just as Microsoft and Crispin Porter + Bogusky tried to play down the wreck of the HMS Conquistador by quickly launching their new “I’m a PC” spots, another PR snafu has swept the blogosphere. Looking at data embedded in Microsoft’s online photos from the campaign, a savvy Flickr user found that the images were created using Adobe software on a Macintosh (versus, say, Microsoft Expression Studio on a PC). The incriminating data was removed the next day, but the damage was done. Maybe there’s a new adage to be learned here: You can take the Mac out of the ad, but you can’t take the ad out of the Mac. Via Blake Helms on Twitter.

—Posted by David Griner

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