Microsoft anti-Mac work was made on Mac


Just as Microsoft and Crispin Porter + Bogusky tried to play down the wreck of the HMS Conquistador by quickly launching their new “I’m a PC” spots, another PR snafu has swept the blogosphere. Looking at data embedded in Microsoft’s online photos from the campaign, a savvy Flickr user found that the images were created using Adobe software on a Macintosh (versus, say, Microsoft Expression Studio on a PC). The incriminating data was removed the next day, but the damage was done. Maybe there’s a new adage to be learned here: You can take the Mac out of the ad, but you can’t take the ad out of the Mac. Via Blake Helms on Twitter.

—Posted by David Griner

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS